Boele de Bie new CEO

Effective October 1st, Intivation has appointed mr. Boele de Bie as its new CEO. Mr. De Bie will replace Paul Naastepad.

Mr. De Bie has a distinguished career in semiconductors and consumer electronics, having worked across Europe and Asia for such brands as Philips and NXP. He comes to Intivation from the Hifi speaker manufacturer Transparent Sound Solutions.

Boele is a seasoned entrepreneur with 20+ years experience in consumer and luxury product businesses. Strategic and operational experience in product creation, marketing, innovation and business management. Managed P&L’s beyond 1 bUSD. Targets the end-customer experience, across the industry value chain and creates solutions. Gears partnerships and business models to deliver margin during the entire product life-cycle.

Boele enjoys working with others, setting up business partnerships, a broad & integral responsibility scope, running & solving daily issues, and managing business projects until full completion.

Work and studies took him to live in Europe (i.e. Netherlands, Germany), Asia (Singapore, Japan, Hong Kong) and the USA. Extremely well traveled, very long track record in Asia. Quick to adopt & leverage latest trends in digital electronics, software and network technologies.

Curious by nature, he is an audiophile, fond of electronics and new gadgets, accomplished wine taster, loves to browse retail and is interested in contributing to sustainability.

You can follow Boele on Twitter.